In the world of business we love our sports analogies. There is, however, one phrase I wish they could rid the English language of . . . . can you guess what it is? “Touch Base”. There is no phrase I cringe more at than “Let’s touch base”. What a luke warm response meaning maybe … Continue reading »
The Hollywood Pitch
I learned about this a few years ago and it really changed how I describe entertainment, movies, books and websites and even business ideas. The Hollywood Pitch is a really high concept pitch this is very simple to grasp. It’s a concise, visual and distilled version of your idea that is memorable. They call it a … Continue reading »

